Welcome to our first content marketing roundup which includes the most interesting publications for content marketing professionals in the first half of May 2020.

We read them all, so you don’t have to.

Let’s start with the basics. If you need to convince your colleagues or boss in the superpowers of content marketing, here is what  Contently’s The Content Strategist has to say on the matter revealing 4 Steps That Will Help You Sell Content Marketing to Your Boss.

COVID-19 is the hot topic

In this challenging time, we stumbled upon many COVID-19 content marketing articles. Here is probably the most high-ranked in terms of source and author. 8 Things to Help Your Content Marketing Survive the Pandemic by Joe Pulizzi gives plenty of ideas and relevant advice on how to proceed with your content, focus on your true audience, and rethink your social media channels.

Also, here is a 46-pages free guide on how marketers will survive the pandemic, by the one and only Joe Pulizzi.

No matter what effect COVID-19 has on your business and content, the thing is Google has never seen as many searches as it has for content related to COVID-19. Check out this Search Engine Land’s publication to find out more details.

SEO and optimizing content

It is always interesting to hear experts discuss content and SEO. Marketing strategist Aaron Friedman discusses content generation ideas and do small things in SEO matter in this 15-minute interview.

Here is an interesting on-page SEO case study on Moz explaining how a team ranked a single page for 2.6K keywords driving 30K monthly searches.

Search engines

Google is not the only search engine to consider when optimizing your content

More about written content

When experts talk about optimizing content for search engines, it is always Google that gets the spot. On the other hand, Bing has a strong market share and deserves your attention, as well. Do you know what factors to consider when writing for a variety of search engines? Content Marketing Manager, Hannah Stevenson walks us through the specifics in this Search Engine Watch’s publication.

… and some grammar

Another interesting read is questioning the correct spelling of common terms and will be interesting for everyone who is writing content. What is correct according to you – “internet” or “Internet?”

Find out in this publication by Search Engine Journal.

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